The screen of your phone’s lock is among the most popular new space in technology. Apple created the iPhone’s lock screen the element for iOS 16 that gives users more control over the way it looks and functions. However, while Apple spoke about beautiful clock fonts and cool colors-matched wallpapers, it showcased a world where the lock screen isn’t only a security device It’s also a new platform for companies to place information, apps, or even ads. There’s no doubt that Apple isn’t the only one thinking about this, as well. TechCrunch informs that Glance the lock screen content provider (which seems to be a real thing!) is talking about a partnership with US carriers and is planning to launch on certain Android handsets in the US in the coming two months.
The race for your eyes as well as your attention have already shifted from apps, and then on your home screen through notifications and widgets. The latest reports suggest that it’s heading another step: to what you get when you turn on your smartphone, before you even take it out or even unlock it. This could be at most one step further than you want to go.
If you’ve never heard of an app that runs on a Glance platform previously you can imagine that it is similar to the Snapchat Discover feed that you can see on the lock screen on your phone. The app offers a set of rotating News headlines and videos games, quizzes and pictures that show up every time the phone screen is turned on. Glance calls these cards “glances,” naturally, and claims that users read these glances every day for 65 minutes per day on an average.
Of course, it’s all stuffed with advertisements. Glance is a part to InMobi Group, an Indian advertising tech company. It has agreements with various manufacturers which include Samsung and Xiaomi The company claims its software is integrated into over 400 million smartphones all over Asia. Google has invested in the business and also are Peter Thiel.
In a certain way, Glance or something like it’s a very sensible idea. There’s no need to continuously go through apps to find news or details, and you don’t have to open your phone. Instead, you can believe that your phone will bring you something new each time you switch it on. A few non-intrusive advertisements won’t hurt either, would they? Since I purchased an Kindle which has ads in the lock screen in order to save a few dollars and it’s not bothering me. (Though I wouldn’t have purchased the Prime Exclusive phones which included ads on the lock screen and, apparently, no one else would either
.)Your LOCK SCREEN CAN HELP you use your phone less — OR be a brand new source of Distraction
Apple has confirmed this idea in its announcements, describing the need for a more robust lock screen as a way of helping users use their phones more effectively. Craig Federighi, Apple’s chief of software, spoke of the screen that locks your phone as “the front of your phone” and added that features such as Live Activities could make it easy to access quickly information without having unlock your phone, and then open your phone to the potential distractions that are inside. “If you are able to get the answer quickly the phone isn’t locked,” he said, “and after you’ve unlocked your phone, you’ll forget why you’re here at all!”
By allowing this market, companies are giving advertisers and apps the opportunity to be more in touch with you. Developers will definitely create Live Activities that stick around for a long time after they cease to be useful, and will keep you engaged whenever your phone starts to light up. Platforms will discover ways to put the majority of their contents onto lock screens, hoping to get you to join this feed prior to you hit an option.
Most users do not alter their settings, and you can bet that developers will utilize this in their favor. “Consumers are likely to shift from searching for content to consume what is presented at them” InMobi CEO Naveen Tewari stated to Forbes in the days before Glance was launched. It’s a bleak statement! It’s probably it is!
In the end, the future of a Glance can be used to transform phones into devices that are solely for consumption. What is “easier accessibility to endless streams of interesting medium-interesting content” actually a viable objective? If we want to change our relationship with technology, I’d suggest that we find ways to increase friction and give you the content you need to check your phone… however, it should make you realize that there’s no need to be looking at your phone in the first place. If Federighi’s words are true the job of the lock screen is to prevent the distractions, it’s hard to think of better ideas than placing an online video feed in the style of TikTok between your phone and the home screen.
There’s no doubt that Glance will face competitors, but it’s an excellent indicator of where the game is going. In June, the company held Glance Live Festival which was a three-day virtual festival that was exclusively through the lock screens of its users. It broadcasted live concerts, online challenges as well as tutorials, interviews, as well as tons of shopping-related content live, to over 70 million people. It’s similar to an opt-out music festival, where you’re taken every when someone sends you a message. This can be frustrating, distracting and, frankly, exhausting.
There’s no doubt that our screen locks could be improved. The entire “running listing of notification” idea isn’t very appealing and a desire to make it more personalized will keep a lot of users content. But this space should be left to the users and their friends only and shouldn’t become another source of distraction and advertisements. We need to take back the control of our phones, and not giving them to others.