Google changes the name of Android security to “Protected By Android”

Google changes the name of Android security to "Protected By Android"Google changes the name of Android security to "Protected By Android"

Google seems to have launched a new campaign to highlight how secure Android security is. The new YouTube advert features a new slogan by Google: “Protected By Android”.

Google committed to this change by publishing a 50 second spot on YouTube. Although the video isn’t very informative, it does contain key phrases that could be helpful. You can rest assured that you are safe. This video also discusses how you can be safe from malware and harmful apps thanks to the “Verified by Play Protection” service and better management your personal information.

We expect to see the new “Protected by Android” branding, along with the green shield logo, more often across the OS.

Google changes the name of Android security to "Protected By Android"
Google changes the name of Android security to “Protected By Android”

The video ends by splashing the screen in a vanity URL which eventually redirects users to , the Safety section on the Android website. Here features that were teased in this video are further explained.

This is all part of Google’s recent efforts to show you how focused it (not Apple) is on security and privacy. We think automatic consent revocation from Android 11 provides great proof. Android 13 with its combined privacy and security menu will make it easy to understand and control your settings.

While it is impossible to predict what Google will do with Protected by Android security in the future, it is nice to have some brand consistency for Android security going forward.

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