How to build a sales funnel?


A sales funnel can make you realize what potential customers are thinking and doing at each stage of the buying process. These insights enable you to engage in the most effective advertising activities and paths, develop the most relevant messaging at each stage and convert more opportunities into paying users.

What are the sales funnel stages?

Prospects move through various stages of your sales funnel from the time they learn about your product or service till they make (or do not make) a purchase. That journey through your funnel may differ from prospect to prospect, but in the end, they’ll try to assess it based on their level of interest. They will consider the problem they are attempting to solve and conduct product research to ensure that your proposal is the best solution.

sales funnel

There are four major stages:

Stage 1: Awareness

The “awareness” level is the first stage of the sales funnel because it is where people first become familiar with the product or service. They may have heard of you through advertising, social networks, or brand awareness.

Of course, how and why those people are moving down the sales funnel is dependent on your own marketing and sales skill sets. Leads in the mid and bottom of sales funnel stages are the ones you should pay the most interest to since they have progressed from awareness to interest.

A prospect discovering your company for the first time is an example of the awareness stage. Possibly they have seen some of your ad campaigns, read your blog, discovered your website through a Google search, or overheard a colleague discussing your product or service.

Stage 2: Interest

Prospects will evaluate your brand based on their level of interest once they’ve learned about it. They’ll consider the problem at hand and conduct competitive research to ensure your offering is the best solution.

Stage 3: Decision

Prospects will delve deeper into your pricing and packaging options once they have more information about your company. In this stage, webinars, sales pages, and phone calls can help persuade prospects to buy.

Stage 4: Action

All of your efforts will be completely useless if the prospect does not make a purchase. If they didn’t, the deal isn’t permanently lost. You can use nurture campaigns to keep your brand at the forefront of people’s minds.

How to create a sales funnel for your business

To have a sales Funnel , you must first have prospects who can move through it. When you have those opportunities, you can use lead scoring to track their behavior and involvement to determine where they are in the funnel.

How to build a sales funnel?

Here are five steps to creating a sales funnel:

1. Build a landing page

Prospects will most likely learn about your company for the first time through a landing page. They’ll land on a landing page if they click on an ad, enroll for a Livestream, or read a kindle book. That page should clearly communicate your company’s identity as well as its distinct advantage. Most importantly, ensure that the landing page includes a form for prospects to fill out — you want to collect their information so you can continue to interact with them.

2. Offer something of value

This is the point at which you must provide something of real worth to your potential customers in return for their information. A lead magnet, such as an audiobook or brochure, is an efficient way to provide something of significance on your landing page.

3. Start nurturin

Your potential customer will have progressed from the Awareness stage to the Interest stage at this step. Furthermore, since you have all of their email addresses from the landing page, you can set up an email series to share the educational materials you are planning to offer.

4. Upsell

When prospects reach the Decision stage, you should offer anything that can push them on the straight path to a buying decision. This could provide a product demonstration, an extensive free trial period, or a special offer.

5. Keep it going

During the Executing phase, you will either gain new customers or learn why customers aren’t interested in buying. In any case, keep the lines of communication open. Concentrate on education, involvement, and retainment for new customers. Create a new nurture series to follow up with prospects who did not make a purchase.

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