YouTube Shorts Has More Than 1.5 Billion Monthly Video Viewers, Google Claims

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YouTube Shorts short video feature like TikTok launched by YouTube almost two years ago is very popular. So far, there is no direct income. However, YouTube promotes a short format because creators can attract viewers to other profitable content.

According to the video giant, Shorts currently has more than 1.5 billion monthly registered users. That’s about three-quarters of YouTube’s global base, with more than 2 billion users logged in each month. This number means the flex that indicates the reach of YouTube Shorts.

Related: These are the Most-Trending YouTube videos in 2022

Especially when compared to TikTok, an app owned by ByteDance in China, which is responsible for popularizing short videos. In September, TikTok claimed to have more than a billion monthly active users, but recent estimates by eMarketer researchers predict that by 2022, TikTok’s MAU will be around 755 million.

According to YouTube, the introduction of short films has increased total play time and the number of subscribers for channels that upload both feature films and short films (60 seconds or less) compared to creators who upload only feature films. doing Neal Mohan, YouTube’s Chief Product Officer, said:

YouTube Shorts receive 30 billion views per day on average.

According to Google/Alphabet CEO Sundar Pichai, YouTube Shorts averaged 30 billion views per day in April, four times the number a year ago. YouTube is testing ads in shorts, with a focus on “gradually closing the gap with traditional YouTube ads,” CFO Rusporat told analysts in a statement to analysts.

YouTube Shorts Has More Than 1.5 Billion Monthly Video Viewers, Google Claims
YouTube Shorts Has More Than 1.5 Billion Monthly Video Viewers, Google Claims

Youtube Shorts maximizes the viewer reach by creating multi formate content

As the use of YouTube increases, YouTube is increasing the class of “multi-format creators” who use short and long videos, live streaming, and audio together to maximize viewer reach.

Related: YouTube TV Gets a Major Update

YouTube quoted the results of two YouTubers who chose the multi-format model. Food and beauty creator Rosanna Zambonshino (13.4 million subscribers) has doubled the number of views on her main YouTube channel year-on-year since she began actively posting shorts.

Comedy vlogger Ian Boggs (5.2 million subscribers) has played 4 billion videos on YouTube, 73% from his short feed. According to Tara Walpert Levy, YouTube’s Vice President of Americas, feature-length content continues to be the best way for creators to reach and retain their audience.

However, she said YouTube Shorts “becomes part of the viewer’s journey and offers an exciting new way to introduce yourself and your entire portfolio to new viewers.”

Youtube Shorts has a $100 million budget.

We don’t serve ads for short-form videos, which means YouTube Shorts creators can’t share ad revenue, but YouTube has a $100 million shorts fund to facilitate the production of clips like TikTok. was established. In August 2021, we started paying creators up to $ 10,000 a month for the best YouTube shorts.

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